Transcript
[Music: by Pixabay. Used with a Pixabay Content Licence.]
Host: Welcome to Museum Socials. In today’s programme, we have invited Grace Ge, a museum curator and veteran.
[Music: by Pixabay. Used with a Pixabay Content Licence.]
Host: Thank you for talking to us. Why did you choose to become a museum curator?
Grace Ge: I am honored to be interviewed by you. I have enjoyed history since I was a child, and my parents often brought me to visit museums around the world. I studied history at university, and then Cultural Heritage and Museum Studies. That prepared me in very good way for my work. After my graduation, I was an intern in a local museum. I loved my job and really enjoyed the process of sharing knowledge with the audience through exhibitions.
Host: That sounds great. Do you have a particularly memorable work experience?
Grace Ge: I once participated in the planning of a virtual exhibition about ancient Chinese temples. In that exhibition, we used VR technology and 3D modeling to let the audience feel like they are in a temple and experience the architecture and culture of ancient China. In addition, we designed rich interactive content, such as group games and online answer sessions, and the audience responded well to the event.
Host: That sounds impressive. So do you think social media is important for museums?
Grace Ge: It is very important. Social media can quickly and widely transmit information, providing museums with a wider audience and convenient communication channels. This allows more people to know about our exhibitions and events and to visit them at any time and place, thus expanding the visibility and influence of the museum, which is also conducive to attracting potential sponsors and donors and obtaining more financial support. Through social media, the museum can interact with the audience in real time, sharing interesting cultural relic knowledge and behind-the-scenes stories, enhancing the audience's sense of engagement. It is also an important educational tool, especially for children and students. For example, we will promote our events by Posting event previews and behind-the-scenes features on social media platforms. In addition, we will organize online discussions and live events, which will attract more audience participation. At the same time, we will evaluate the effect of the activity and audience feedback based on online questionnaire survey, social media comments and interview data analysis. This is very effective, allowing us to understand the preferences and needs of the audience, so as to make better improvements.
Host: But there may be problems along the way. For example, some museums have published false or sensitive misleading information on social media platforms, causing a strong public reaction. What do you think about that?
Grace Ge: This does exist. Social media is a double-edged sword, and museums must use it correctly. The museum must strictly review information to ensure that the information posted is accurate and truthful, and avoid misleading, sensitive or objectionable content. If something goes wrong, the museum must react quickly, correct misinformation in a timely manner, and explain and apologize to the public through official channels, which is very important for maintaining the image and reputation of the museum.
Host: So what do you think about the digital trend in museums?
Grace Ge: Obviously, the digitalization of museums is the inevitable trend of the development of The Times. It is able to break through the limitations of time and space, provide a richer interactive experience for the audience, and bring a wider audience to the museum. The decline in the attention of traditional museums has also led to the need for museums to increase revenue streams through digital business models, such as virtual memberships and paid Tours. In the future, the museum's social media strategy may focus more on personalization and interactivity, as the majority of social media users are young people.
Host: Thank you very much for your valuable experience and insight.
[Music: by Pixabay. Used with a Pixabay Content Licence.]
Host: Thanks for listening to this episode of Museum Socials. You are welcome to share your views on our website. Tune in next week.
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